It is not often that we come across a business or a brand, whether it is a small business or a larger one, which has a social media strategy developed and achieved. However, the way to keep up the pace is to first identify the problems and then come up with a solution for them.

Do you know the sign that indicates that your social media strategy is tanking? This sign is the sluggish growth of your audience and customers. In other words, your followers are not ‘liking’ what you have been posting which indicates that your audience engagement is falling.

However, you do not have to worry even if your social media strategy is not up to the mark right now. Below are some of the reasons for this failure and their solutions.

1. You Are Not Consistent:
   You are not staying on top of your competitors and getting your message out there if you are not posting enough. If you want a successful social media campaign, regularly update your social networking channels so your audience can stay up to date with the most recent news.

How You Can Solve This:
Dedicate five to ten minutes daily to find fresh news on blogs, feeds and the news. These five to 10 minutes can mean the difference between a socially adored brand and a list of opportunities you might miss.

2. You Are Posting More Than You Need:
   On the other, posting quite often can also drive your audience away from clicking on that like button. Having similar posts over and over again on your page is the worse social media strategy of all. Being passionate about your social media strategy is good, however, you need to know when to post and when to hold back.

How You Can Solve It:
Decrease your posting rate. If you do not know how much ‘enough’ is, you need to recognize the posts that are getting more audience attention and remove the posts which are not. Talk to an expert and get a better idea of which posts can help you gain engage your audience.

3. You Are Not Observing:
   Observing and monitoring your feeds and news for relevant information is an important competitive advantage. If you are not taking advantage and monitoring your competition through these streams, you might be missing out on opportunities to create a healthy relationship with your potential customers by not knowing what your competition is doing.

How You Can Solve It:
You can talk to a Social Media Expert if you have no clue about how to monitor for relevant information. You can learn how to use hashtags and search within a certain distance for extra-relevant information. It will take about five minutes to do so and you will be in the circle in no time.

4. Your Campaign is Too Salesy:
   Although, social media is a platform to market your business it is not a free advertising platform. There is not a faster way to lose your audience than to post content which shows that your brand or business serves it. Sure, you can promote your brand once in a while, but social media is more about building a healthy relationship with your potential customers.

How You Can Solve It:
Although sharing engaging content can be difficult, you can always search through relevant blogs, industry news and join online communities to find content which your audience will be interested in.

5. You Are Overlooking Customers:
   You need to realize that your customers are as important on social media channels as in person. If they ask you a question, you need to reply ASAP because if you don’t, you are missing out on opportunities to create a social media presence and build healthy relations with your audience. Even if you get asked the same questions over and over again, responding to your customers is important.

How You Can Solve It:
You need to check your inbox on the channels regularly and answer any questions sent to you. This is not only important because you need to show your service, but it also creates a positive impression. As there are many alternatives in the market these days, this good impression can serve you in the long run.

6. You Lack New Ideas and Innovations:
   If your social media strategy is failing by all means, will you continue to proceed in the same way? No, right? As hard it is to believe, some business might proceed like this. Although there might be external aspects effecting your business, that does not mean you cannot try new things.

How You Can Solve It:
You do not need to change your strategy completely; you might just need a few fixes here and there. Analyse what you are doing wrong and compare it with other successful social media brands. All you have to do is try something different.

7. You Are Not Taking Help from Anyone:
   There are times when your social presence has grown larger than the amount of time you can spend on it. However, in such times, handing over the wheel might just be the decision which can drive your social media strategy towards success.

How You Can Solve It:
Share the workload with an employee or co-worker who knows the world of social media inside out. Or better yet, seek help from a professional or hire a firm as this would be an excellent investment in developing your social media presence.

8. You Do Not Have a Strategy:
   One of the biggest mistakes any brand would make is to ‘go with the flow’. Not having a plan can destroy your social media presence. Your competitors will also be likely in using these platforms to succeed. Step up and take advantage of the opportunities provided to you.

How You Can Solve It:
You have to make a plan and then stick to it. There are numerous sources which can teach you how to make a successful social media strategy. Use all the information you can get and always have countermoves up your sleeves.

Final Verdict:
The social media plan you create is just like any other business plan. It helps you in realising the techniques you need to emphasise on and the alterations you need to make to achieve your goals. If your social media strategy is failing, it does not mean you give up. Observe the situation, point out the mistakes from the list mentioned above and realise what is working and what is not by conducting a social media audit. You might have to make some tough decisions, but these decisions will be a part of the learning process and will make your social media strategy more successful.