Your brand will help you stand out from your competitors. By building a brand that is consistent, authentic and with a distinct personality, you can leave an impression on your customers. Unfortunately, most small business owners have the impression that branding is for big bussinesses and not for them!
It is great if you understand what branding is and how you can use it as a successful tool for business growth. A brand is a way your business interacts with its potential clients and customers. It is a promise from your business to its customers. This promise will affect the way you design your business cards, build your website and choose the way you interact.
Building your brand
It’s easy to talk about building your brand but it is tough to implement. However, this guide aims to break the whole thing into small steps that will help you develop your own brand.
- The first thing you need to do is analyse your target audience. Once you know the demography of your audience, it will be easy to plan out things for your brand.
- Once you know your target audience, it’s time to define your brand. Obviously, your product or services is not for everyone. While defining your brand value proposition is most important. You need to make it clear who will benefit from using your brand.
- Be specific while choosing your name. It not only helps in branding but also creates an image of your business in the mind of the customer. You can take a common name that will become in the mind of the customer easily. Many choose such a name that reminds customers of business type. Whatever you do while choosing the name, just make sure that the name is already not in use.
- It’s time to choose your brand colour. Suppose you name your business “rainbow Factory,” you have a whole spectrum of colours to choose from. Remember, the colour should be such that it reflects what type of business you are in.
- Next comes the tagline. It’s the slogan that best describes your business. Say for “rainbow Factory”, you say “colours for life.” If you are in the apparel business, it suits your theme perfectly. It can go with anything that brings colour to life. Just remember your tagline or slogan will remind customers about your business.
- It’s time to create the logo; you have a specific colour, name and tagline. Now go for the LOGO of the business. It is necessary to choose a topography that will help in making the brand stronger. Choose a logo that will not change easily.
- You need to choose the medium through which you will spread your brand. It can be print media or social media.
Go out and build your brand.
Now you are ready to market your brand; be its voice and see it change customer perspective over time.
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